Tag Archives: leadership

Why a Butterfly?

Someone recently asked me why I chose a butterfly as the logo for Wise Women Leadership, and I thought that might be a good blog post for this month. For me, butterflies are the essence of change and transformation, and as the focus of my business is about changing or improving performance, I feel the two have a lot in common. 

Like butterflies, many of our businesses don’t just happen overnight, and they go through some significant changes to get to the end result. My idea around creating a supportive network for entrepreneurs and leaders to grow and change began as a seed many years ago. 

Like the caterpillar that eats its way through leaves to gain energy for the transformation, I spent time and gathered knowledge and experience about leadership. I have applied what I have learned about leadership with various business sectors and have found that there are underlying topics that cross business types and industry levels. For example:

Leadership is not about a title as much as it is about a skills, values, and communication.

Planning is something that takes resources in the present to preserve resources in the future.

 Self-care is as valuable a part of leadership as any knowledge or experience.

Each leader brings to the organization his or her own unique experience. For me, my unique self is adapting to change. For as long as I can remember I have had to adapt to circumstances and cultures, and this has given me a distinctive advantage when working with clients. I call it my magic sauce!

I was also asked why I chose the color purple. Purple signifies wisdom, creativity, and would you believe – magic! I believe that wisdom comes from life-long learning combined with experience. We are never too young or too old to learn something new every day, and when we keep connecting with people and places, our experience continues to grow. 

To me, creativity is essential for enjoying life.  I am at my best when I am learning something new, meeting new people, making new connections, or creating new offerings. When I am at my creative best time flies by quickly, my passion is in full bloom, and my energy is high. Even my hobbies allow me to explore my creative side; I love to garden and watch how plants grow, and I love to make quilts out of different colors and textures of fabric. I know I am at my lowest when I am not creative and things are tedious or too routine and this is when I look for ways to bring creativity back into my daily work and life.

What makes your creative energy flow? What excites you about your work or your life? Drop me a note and let me know mailto:jillian@wisewomenleadership.com .

Managing a Sustainable Business

Business Strategy

Earlier this month, I presented a webinar on Managing a Sustainable Business. As you look to grow your business and ensure your company’s longevity, it’s important to remember regardless of size, businesses exist for two main reasons:

Provide a product or service that meets an unmet need

Generate an acceptable return on invested resources.

If your product or service isn’t meeting a need, then the business most likely will not be able to generate an adequate customer base, and in turn not be able to generate a return on invested resources. The four factors important for a business to be sustainable include:

Market Positioning – A business needs to be in a market that is large enough to support growth regardless of the percentage of market share your company serves.  There are two methods you can use to grow market share:

generate new customers for your existing products or services

generate new products and services for your existing customers

Sometimes a business is not ready for the market due to limiting factors, or the market is not mature enough to purchase the products and services being offered. Having a clear understanding of the market is key to managing a sustainable business.

Leadership – A business needs to promote learning for everyone involved in the process of operating the organization. This includes:

learning about how the business functions

learning about the products and services the business offers

learning how to collaborate

learning how to be customer focused. 

Mentoring and coaching employees for succession and growth can have a significant impact on organizational culture. Keep in mind that open and authentic communication should also be part of the culture.

Operations – Having systems in place so that the business can operate effectively and efficiently are also important. One of the most important factors in operations is to make sure that internal resources are aligned with external demands. If you own a seasonal business, there may be times where inventories are lower than others, as well as staffing needs and resources.  Addressing the ups and downs of the business cycle should include a review of how work is being considered, and make sure that the right tasks are being incentivized.

Planning – While many businesses don’t work from both a strategic plan and an operating plan, a sustainable business knows the value of both. It’s important to understand the difference between a strategic plan and an operating plan:

A strategic plan maps the way

An operating plan works the day

Planning creates a map of how the business will address short and long-term goals, and should be structured enough to provide stability to the business and flexible enough to allow for contingencies.

I hope these highlights have been valuable, and please check out my upcoming webinars. If you have any questions or would like help managing a sustainable business please email me at jillian@wisewomenleadership.com.